Broadband speed advertisements 'must be more accurate'
Ofcom has released research into the UK's broadband capabilities and suggested that consumers should be given a greater insight into the validity of certain forms of advertising in this area.
It found that although typical connection speeds are on the rise, there is now more of a discrepancy between headline rates found in promotional materials and the actual level of performance in reality.
The organisation suggested that electrical interference and poor quality lines for transmitting data often result in a lower connectivity than might otherwise be expected.
Ed Richards, chief executive of Ofcom, stated: "Actual speeds are often much lower than many of the advertised speeds which makes it essential that consumers are given information which is as accurate as possible at the point of sale."
Meanwhile, those looking to secure a new web deal might have noted that the Office for National Statistics recently claimed consumer inflation went down during June 2010.
27/07/2010 17:27
News category: Consumer

