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Posted by Mark Cunningham

Consumers who are keen to secure a new car are increasingly keen to haggle in order to get the best deal, judging by one group's latest research.

According to Sainsbury's Finance, 59 per cent of people buying a vehicle in the next six months are committed to a hard or very hard stance on the price they pay.

This compares with a figure of 52 per cent in September 2009.

Steven Baillie, head of Sainsbury's Loans, stated: "It is pleasing to see that more car buyers are prepared to haggle than previously."

He went on to add: "It seems that these recessionary times have finally convinced many to try and get a better deal."

The expert observed that due to the end of the scrappage scheme and low VAT rates, it may be more important than ever to play hardball in order to get the right deal.

Recently, Neil Wallis, head of communications at the Low Carbon Vehicle Partnership, suggested there is a high level of demand for green vehicles among consumers.

12/07/2010 14:39