Consumers 'value customer service among financial service providers'

Consumers view customer service as very important when dealing with financial service providers such as banks, Louise Bond, personal finance expert at uSwitch.com, has said.

She made her remarks following the release of figures by the Financial Ombudsman, which showed that between January 1st and June 30th of this year, it received a total of 69,841 new complaints.

The majority of these (87 per cent) related to financial businesses - including banks and insurance providers.

It was also found that five banking groups each had more than 3,000 complaints, which together accounted for 38,286 cases - more than half of all the new complaints received by the ombudsman.

Responding to the data, Ms Bond suggested that companies may be putting themselves at a competitive disadvantage if they do not treat their customers well.

She said: "A high standard of customer service is crucial for consumers and, for some, is more important than getting the most competitive deal."
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21/09/2009 17:02

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